LIL + Hard in the Paint Love Milan
WHAT: A Gift for Milan
WHO: LIL Milan + Hard in the Paint
WHEN: October 1st
WHERE: Piazza Aspromonte, Milan
WHY: Because we love our city
If you have been following LIL Milan for some time you know for sure that we live to think out of the box.
We haven't build a jewelry brand just for the sake of creating beautiful jewelry.
There must be something MORE. Always.
This year the team have decided to support a no profit association that takes care of our city: it's called Hard in the Paint.
The aim of this young assocation is to refurbish basketball courts around the city and in its outskirts.
Why? To bring some colorful joy to the city and to do some good too.
All for free.
LIL loves Milano is the name of the project because I wish to get involved in more projects like this one.
Giving back is the best feeling out there.
A special thanks goes to Comune di Milano for approving the project and to all the hard working people who made it happen.
Art direction: Erika Suzuki.
Production and hard work: Luca, Giovanni, Veronica, Beatrice, Felice, Giorgia, Maria Laura, Carolina, Paolo.
Video: Alex Valentina and Turbo Studio.
Go and check out our basketball court in Piazza Aspromonte in Milan!